Project Overview
In rural Appalachia, thousands of stream miles have long run orange with iron oxide from acid mine drainage, a polluting by-product of abandoned coal mines that’s left a deep imprint on the region. “When some kids draw streams, they pick up the orange crayon because that’s what they know,” said Michelle Shively, director of project development for True Pigments, a project of the Ohio-based nonprofit Rural Action. Working with director of operations Paul Patton, Shively and the project team are harvesting that iron oxide and turning it into iron pigments for high-quality paint. In tackling this large-scale challenge—up to two million pounds of iron oxide can be released every year from a single mine discharge—the team found that pigment sales could pay for water treatment, which would otherwise be cost-prohibitive. What’s more, the project’s proposed full-scale facility at Ohio’s Truetown Discharge would produce 1% of America’s consumption of iron oxide pigment, limiting the industry’s carbon footprint. And in places where coal profits were long sent somewhere else, revenues from pigment sales will now fund watershed restoration and rebuild public health—all while doubling the local payroll. By blending environmental justice, sustainable development, and ecological renewal, True Pigments shows how creative approaches to material reuse can drive social impact.
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